Some of the most influential blogs are sidelines written by mediaprofessionals associated with the music industry. Among the blogsdeveloping strong tastemaker credibility: stereogum.com from VH1'sScott Lapatine and ultragrrrl.com from Spin magazine's SarahLewitinn.
Matthew Perpetua, founder and editor of fluxblog.com, says blogsare helping the labels find their audiences.
"You have a whole subset of people who are willing to takemarketing into their own hands because they want to spread the wordon stuff they are interested in," Perpetua says.
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